Executive search · Career advisory · Speaker

Decisions about people, at the top of companies. Since 1994.

I am Mădălina Uceanu. Since 1994 I have worked on decisions about people at the top of companies: I help companies choose their leaders with judgement, not just by CV, and leaders choose their next step. I work with Romanian entrepreneurs, multinationals and Romanians in the diaspora, on mandates in Romania and abroad.

I founded Career Advisor (executive search and career advisory), PortalHR.ro (a content platform for HR professionals) and the HumAInity conference (AI and the future of work). I host the Atlasul Carierelor series of the ADN Vocațional podcast, where I talk with CEOs and business leaders about their careers, how they choose people for their teams and their view on AI.

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About me

We choose carefully whom we represent.

Mădălina Uceanu, founder of Career Advisor

I have worked in HR since 1994. In 2009 I launched PortalHR.ro, the first HR portal in Romania. In 2010 I started Career Advisor, a boutique executive search firm where the team works together on every mandate, with consultants in Romania, Austria, Hungary and Switzerland.

I do not accept every mandate. Before we represent a company, we want to understand it and believe in it. We assess organisational culture before the CV, because a leader who fits the role but not the culture usually leaves within the first year.

I teach, write and speak publicly about leadership, careers and how AI is changing work. I have stood on the TEDxBucharest stage, launched the HumAInity conference in 2025, and since 2026 I host the Atlasul Carierelor series of the ADN Vocațional podcast.

Hogan

Human Synergistics

MBTI

Thomas International

Corporate Coach University

Who I work with

Romanian entrepreneurs, multinationals, Romanians in the diaspora, and mandates beyond borders.

Romanian companies and multinationals

Founder-led companies and multinational subsidiaries building their leadership team: searches for directors and managers, plus advisory on leadership decisions and the next stage of the business.

Romanians in the diaspora

Professionals and leaders who have left Romania and are considering a return or the next step in an international career. Advisory in Romanian, with knowledge of the market here and in Europe.

International mandates

Projects in Romania, Austria, Hungary and Switzerland, with consultants in these countries and local partners. For companies searching for leaders in DACH and Central and Eastern Europe, or bringing home talent from abroad.

Ecosystem

Three brands, one thread: people and career decisions.

Services are contracted through Career Advisor. PortalHR and HumAInity are where we think out loud, together with the community.

Services for companies and leaders

Executive search and techunting, talent mapping, outplacement, career advisory and leadership programmes. Mandates in Romania and abroad, with consultants in Romania, Austria, Hungary and Switzerland.

See the services →

Editorial platform · since 2009

Romania’s first HR portal. News, consultant commentary, events and resources for the HR community.

Read PortalHR →

Annual conference · Bucharest

People and AI, not people versus AI. Leaders, entrepreneurs and managers discuss how work and careers are changing. Two editions so far; the second sold out.

About the conference →

Collaboration

Invite me to your event or your team.

Keynote, workshop, advisory or facilitation. Tell me the context in the form below and I will reply with a proposal within two working days.

Keynotes & presentations

The state of leadership in Romania, careers in the age of AI, how top hiring decisions are made. For conferences, internal events and board meetings.

Training & workshops

Ten programmes for management teams: leadership, recruitment for managers, careers, AI and the future of work. Adapted to the company’s context.

Advisory & Career Mentoring

For leaders in transition, repatriation or stagnation, for Romanians in the diaspora, and for entrepreneurs building their leadership team or preparing the next stage of their business. Confidential 1:1 sessions, including advisory for entrepreneurs.

Facilitation & moderation

Panels, debates and working sessions where the conversation has to reach a conclusion, not just take place.

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Media project · ADN Vocațional · #atlasulcarierelor

Atlasul Carierelor

Atlasul Carierelor is a series of the ADN Vocațional podcast, hosted by me. How do you become a CEO, head of operations, finance or technology? One episode a month, a guest with more than ten years of experience, and four questions: where they started, what the role really looks like, how they made the jump, and which values keep them there.

YouTube

Spotify

Apple

Episode 08 · September 2026

Press & appearances

Press, stage, microphone.

More than fifteen years in public: interviews in the business press, conferences, TEDx and podcasts. Titles are in the original language of each outlet.

Press enquiry

Podcasts & video